How Banner Stands Help to Promote your Brand


Small business often struggles with budget decisions. Several such companies shut down within their first year because they don’t learn to manage to balance production and marketing. If you don’t promote your brand pre-launch and post-launch properly, you could lose out on a lot of customers. Not every marketing strategy is expensive but you shouldn’t let it remain inadequate either. The initial marketing plan determines how your brand is perceived and how far its reach will extend in the future.

Banner stands leave you with plenty of room to be creative and don’t cost too much either. You have to blend in various types of marketing so that your entire campaign is cohesive. This is will increase its effectiveness.


Logo recognition

The main element that forms the base of your brand identity is your business logo. Make sure that it stands out no matter what promotional technique you employ. Place your logo up high on your banner stand layout so that even if the bottom half is covered from afar, it is still visible. Don’t keep the size of your logo too small. Your company’s name should have good readability.

Brand awareness

Using your logo, official colors and brand theme in your banner stands is important. Since you will be maintaining consistency by applying the same idea to your other simultaneous strategies, it will appear as a whole. The placement of your banner stand determines how much exposure your business gains at an event. It’s great to place it right outside your door or somewhere close to the entrance.

Budget marketing

Banner stands are considerably cheaper than several other marketing options. Even if you cannot afford pricey marketing, you will be able to get satisfactory results with banner stands. They offer high visibility, catch attention quickly, possess portability, have good durability, remain weather resistant and may be reused multiple times. Overall, you may save hundreds of dollars without compromising on the quality of the results.

Share information

Banner stands have plenty of space for you to describe your products and services. You may even write a brief history of your company and explain the philosophy of your business. It’s perfect for highlighting the best features of your brand in an easily digestible manner. Remember to pick a layout that doesn’t seem cramped or filled with too much text. Pictures speak louder than words so choose the right images.  

Social media link

No marketing strategy should be built independently. Your website, social media, print marketing, etc. should all be connected. This gives your consumers plenty of platforms to stay in touch with you and receive constant updates. Include your official social media handles with the relevant icon such as Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, etc. You will definitely notice an increase in your social media following via banner stands. 

Current promotions

Banner stands aren’t just about details. You can quickly make your point without much effort. Use high-quality images and creative graphics to help you create a brilliant design. Phrases filled with power words are highly recommended for banner stand content. If you have launched a new service or product, banner stands are perfect to make that announcement. If you’re having a sale or celebrating a special event, make a banner stand for it. 

Long-term reuse


Besides what you’re offering currently, banner stand designs can be developed for long-term use. They contain all the essentials including your contact information to anyone who comes across it will gain everything they need to become a new consumer. You don’t need to make any changes in it and you can dedicate a permanent place to it in your establishment. It also works perfectly for tradeshows. 

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