Why does an Advertising Brochure Improve Sales?

The advertising brochures are the communication support that best results to a company when it wants to promote a product or service. They are economical, easy to design and very versatile. Do you want to know why they help so much to increase sales?

The advertising brochure is a classic within any marketing strategy. Any business that has allocated a budget to do some type of promotional action has ended up choosing the brochure as one of the most viable options and with greater possibilities of obtaining good results. Although the Internet offers us many online alternatives to "attack" the customer, traditional media still have their presence and no one can override them.

Like it or not, we are paper

We all like to connect to the Internet with our electronic device and surf the net for hours, but although technology makes everything easier and easier to reach, we are beings of customs and traditions and the paper continues to like us. The mere fact that a company presents its products through a paper brochure already deserves much greater credibility. Fortunately, we continue to live in a society in which the print is revered and respected. Does not it occur to you that when you drop a printed brochure in your hands, you always end up glancing at it and instead an advertising mail stays in your inbox without opening or going straight to the wastebasket?

Allow for more feedback

Proponents of the online world will say that the real feedback is obtained by doing actions on the Internet and are right. The network allows us to instantly reach thousands of users and potential customers with few clicks, but an advertising brochure also achieves this.

Brochures can be included, for example, a discount coupon to redeem in the purchase of a product or service. When someone gives you a promotional brochure with a gift coupon always ends up saving it "just in case". Do we do the same when we arrive by mail? Do we remember to file it correctly or print it? It's funny, but it's not the same. People are more responsive to a promotion when printed than online.

The amount of information you want

The brochure is a versatile stand. There are different formats and types to adapt to the needs of the moment. The paper allows us to give much more information than a simple mail. In addition, you can play with the design to attract attention and attract the person that we want you to buy. It is not that the Internet does not allow it, but in the digital media, we cannot offer as detailed and precise information as it happens in the brochures.

They have the gift of ubiquity

As they can be placed and distributed anywhere, they increase their effectiveness and become powerful silent sellers. They can be the perfect complement to any merchandising action, placed next to the display, counter or table. But in addition, with a brochure, you can do any action of street marketing: from approaching people on the street to give it to practice the traditional techniques of lettering or windshield cars. Many establishments will also be grateful for you to place brochures on their exhibitors, especially if they incorporate interesting discounts.

When designing promotional strategies, no company should belittle the value of a brochure. Although it is a classic, it will never go out of style. It is proven to offer the best cost-benefit ratio. It is a cheap medium with which you always get good results in the short and medium term.

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