Designing the Perfect Step and Repeat Backdrop

Marketers always recommend smart promotional strategies like step and repeat backdrops for events. Whether you’re setting up a stall at a tradeshow or organizing a red carpet event, a background is an important thing. You might be wondering why it works so well. It just sits pretty in one spot, right? Yes, but it has great visibility especially since people take photos in front of it. In addition, those photos will probably be shared on social media. Step and repeat backdrops help spread brand awareness without much effort or investment.

We cannot deny it's importance. Even covered in logos, it should not look unprofessional. If you’re doing this on your own, try to get help from a graphic designer.  A lot could go wrong so don’t attempt to design a step and repeat backdrop yourself. Here are a couple of essential questions to ask yourself while planning a design for your step and repeat backdrop.

 

What is the available space?

There isn’t a single standard size for a step and repeat backdrop so choose a size wisely. Think about the width of the backdrop and where you wish to set up a camera. Your step and repeat backdrop should provide ample background for a great photo session. You need to consider everything simultaneously for this to work out.

How many logos are there?

It’s a great idea to approach sponsors for your step and repeat backdrop. They might add to your credibility and prevent your backdrop from looking too boring. The best part is that you don’t need to handle all the expenses yourself because your sponsors will take care of it. The logos look good repeated equally.

What sequence fits best?

Observe the design of each logo individually and think about pairings based on the color scheme, shape, business, etc. You’’ be able to arrange them in the best sequence that doesn’t look too random. You can’t do much to make your step and repeat appear beautiful but you can avoid disaster which is quite possible.

What are the shapes of the logos?

Of course, you won’t be picking out sponsors based on their logo designs so you’ll have to compromise on your step and repeat backdrop design. This doesn’t mean that you should throw them around haphazardly. You can surely check their shapes and try out various combinations to see which shapes look best together.

Should the size be the same for all?

The main purpose of your step and repeat backdrop is to promote your brand so understandably, you would want to keep the majority of the focus on your own logo. The placement of a big logo in between smaller ones has to be done carefully to avoid congestion in the space available. Think about the position where it would look aesthetically pleasing.

What’s the smallest size acceptable?

This totally depends on your personal preference, number of sponsors and size of the backdrop. However, the purpose of your step and repeat background will be defeated if every logo is not adequately visible. Don’t make your sponsors logos too small to make yours shine. That would be very unprofessional and unfair.

Check out the patterns recommended by expert step and repeat backdrop designers. You’ll get a good idea of the dos and don’ts. It will also allow you to compare patterns and see what works best for your needs. Follow instructions for the software carefully and keep checking previews. If it seems too challenging, hire a professional. There are several step and repeat backdrop printers that offer design services too.