10 RULES FOR DESIGNING BUSINESS CARDS

Although today’s Internet and social networks have opened new opportunities for doing business and getting customers, the business card still remains indispensable and irreplaceable when you go to a professional meeting or interview. It is an effective personal promotion tool that also requires design rules to make it 100% effective.
Having a proper business card is not just incorporating your full name and contact information. Certain concepts must be taken into account and clearly reflected. If you fail in one of them you could waste many opportunities, besides going unnoticed and even end up in the trash, in the worst case. We think that a business card is not just a small piece of paper but gives a lot of information about the person. Do you want to know the “golden rules” for a good design?
10 RULES FOR DESIGNING BUSINESS CARDS
Business cards
  1. – It transmits the image that you want to give: Surely you want to give an adequate image according to your profession. Well, think carefully about the possibilities that the design offers to convey what you want and reflect the work you do. You must try that with a glance, the person who receives it identifies to the maximum the professional activity that you play. Think of some graphic resource, image or reason that can associate it. Sometimes, simply using a particular color palette is enough or maybe a particular typeface.
  2. – Be original: Even if you consider that your profession is uncreative, you want your business card to attract new customers. Avoid monotonous and boring cards. If you want to highlight, add an added value to others. Make it stand out above the rest and not be one more of the pile. Take paper and pencil and start to make a first sketch that will gradually be profiling.
Business cards print online
  1. – The right size: You know that a business card is small. It must be able to be stored in a card holder or in the wallet. So, forget the medium sizes and especially the big ones. Design in small. The standard format measures 9 × 5 cm.
Visiting card
  1. – Stands and finishes: There are business cards that use the support and finishing attracting attention: rounded corners, metallic finish, plastic support, etc. Any of these options can be perfectly valid as long as you keep in mind that you must convey a concrete image. If justified, go ahead. A business card will always contain clear and concise data. The basic and essential information is your name, surname, profession or the position you play within a company and a form of contact. In this last point, decide how they will be able to contact you: by phone or email? Not everyone is willing to give you their phone number, so rate it.
  2. – Easy to read: There are plenty of fonts with sophisticated touches, avant-garde, etc. Although you have to be original, choose from among all existing fonts those that are easier to read and less distorting. Think that you are designing on a very small surface and, therefore, all the information it contains must be perfectly understood.
  3. – Use double sided: Although on many business cards we find the back almost always empty and blank, we recommend you use it. You should not put basic contact information, but you can use the space to put a slogan, slogan or simply a background color.
  4. – Place the logo: If you have a logo, place it in an area that is visible and that stands out from the other graphic elements of the card. It adapts its size to the format of the card but tries to make it the largest item.
Online business card
  1. – Social networks: If you have profiles on social networks, make them known. The rate which is the most interesting that your potential customers know, Facebook, Twitter, LinkedIn, Pinterest, Instagram? You can place the icon of each social network next to the name by which they can find you. If you do not have enough space, remember that you have the back of the card to put them.
  2. – QR Code: It is an interesting option as long as it offers added value. Will it send the code to a web address, to your personal blog or will it simply generate a Vcard when it is scanned? To get a QR code, remember that in an earlier post we explained how to do it and all the options that it offers.
10- Quality printing: Always choose a professional establishment to get Business card printing services. Printers professionally always deliver a higher quality result than you can with your inkjet printer.
Location: 3505 Hampton Rd, Oceanside, NY 11572, USA

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