Voila Print

Marketers always recommend smart promotional strategies like step and repeat backdrops for events. Whether you’re setting up a stall at a tradeshow or organizing a red carpet event, a background is an important thing. You might be wondering why it works so well. It just sits pretty in one spot, right? Yes, but it has great visibility especially since people take photos in front of it. In addition, those photos will probably be shared on social media. Step and repeat backdrops help spread brand awareness without much effort or investment. We cannot deny it's importance. Even covered in logos, it should not look unprofessional. If you’re doing this on your own, try to get help from a graphic designer.  A lot could go wrong so don’t attempt to design a step and repeat backdrop yourself. Here are a couple of essential questions to ask yourself while planning a design for your step and repeat backdrop.   What is the available space? There isn’t a single standard si...

Small business often struggles with budget decisions. Several such companies shut down within their first year because they don’t learn to manage to balance production and marketing. If you don’t promote your brand pre-launch and post-launch properly, you could lose out on a lot of customers. Not every marketing strategy is expensive but you shouldn’t let it remain inadequate either. The initial marketing plan determines how your brand is perceived and how far its reach will extend in the future. Banner stands leave you with plenty of room to be creative and don’t cost too much either. You have to blend in various types of marketing so that your entire campaign is cohesive. This is will increase its effectiveness. Logo recognition The main element that forms the base of your brand identity is your business logo. Make sure that it stands out no matter what promotional technique you employ. Place your logo up high on your banner stand layout so that even if the bottom hal...